Introduction

  • WHAT IS SEARCH ENGINE OPTIMIZATION?

  •  HOW MAJOR SEARCH ENGINES RANK WEBSITES

  •  THE TOP SEARCH ENGINE RANKING FACTORS

  •  HOW TO INTERPRET THE SEARCH ENGINE RESULTS

  • OVERVIEW OF THE PROCESSES AND CONCEPTS BEHIND SEARCH ENGINE OPTIMISATION

  • WHAT TO EXPECT FROM AN SEO CAMPAIGN

  • PRINCIPLES AND IMPORTANCE OF THE GOOGLE PAGE RANK SYSTEM

  •   IMPORTANT DEVELOPMENTS IN MAJOR SEARCH ENGINES

  • TOP SEO MYTHS REVEALED

  • COMMON SEO MISTAKES

  • WHAT IS WHITE HAT &BLACK HAT SEO?

Web Design for On-Page SEO

  •   CREATING A SEARCH ENGINE FRIENDLY WEBSITE

  •   UNDERSTANDING WEBSITE USABILITY AND ACCESSIBILITY

  • IDENTIFYING AREAS FOR IMPROVEMENT (INCLUDES SEO REVIEW OF EXISTING SITE/S)

  • IMPROVING CONTENT QUALITY

  • IMPROVING CONVERSION WITH GOOD PAGE LAYOUT

  • HOW TO EMPHASISE YOUR UNIQUE SELLING POINTS

  • WEBSITE CODE STANDARDS COMPLIANCE

  • THE IMPORTANCE OF WEBSITE LOAD TIMES TO SEARCH ENGINE RANKING (NEW)

  • FINDING BROKEN LINKS

  • AVOIDING DOMAIN CANONICALISATION AND DUPLICATE DOMAINS

What is On-Page Optimization

  • KEYWORD RESEARCH WITH GOOGLE KEYWORD PLANNER

  • HOW TO SELECT A DOMAIN NAME?

  • PAGE NAMING {URL STRUCTURING}

  • FOLDER NAMING IMAGE NAMING

  • IMAGE TITLE AND ALT TAGS CREATION

  • WHAT ARE META TAGS

  • WHAT IS CONTENT WRITING?

  • SEO FRIENDLY CONTENT WRITING {INSERTING KEYWORDS IN CONTENT} ANCHOR TEXT, LINK TITLE

  • CREATION HTML SITEMAP CREATION XML SITE MAP

  • SITE TRACKING TOOLS (GOOGLE WEBMASTER TOOL, GOOGLE ANALYTICS TOOL)

  • WHAT IS ALEXA?

Content SEO Techniques

  • BEST KEYWORD RESEARCH AND SELECTION TOOLS

  • COMPETITOR KEYWORD RESEARCH TACTICS

  • ADDING NICHE INDUSTRY TERMS INTO YOUR SEARCH ENGINE OPTIMISATION STRATEGY

  • UNDERSTANDING SEARCH VOLUMES (‘BROAD’ VERSUS ‘EXACT’ KEYWORD MATCH)

  • CHECKING KEYWORD COMPETITION

  • LONG TAIL KEYWORDS – WHAT THEY ARE AND HOW TO SELECT AND USE THEM

  • THE RELATIVE IMPORTANCE OF META TAGS, TITLES, HEADINGS (H1 – H6 TAGS) AND BODY TEXT

  • IMPROVING SEO BY USING BACKGROUND IMAGES WITH TEXT OVERLAY

  • CORRECT USE OF IMAGE ALT TAGS

  • SEO COPYWRITING TECHNIQUES

  • EFFECTIVE USE OF INTERNAL TEXT LINKS

  • HOW TO MANAGE PAGE REDIRECTS AND AVOID 404 ERRORS

  • DUPLICATE CONTENT, THE PROBLEMS IT CAUSES AND HOW TO SPOT IT

Google Webmaster Tools &Web Analytics

  • UNDERSTANDING GOOGLE WEBMASTER GUIDELINES

  • OVERVIEW OF GOOGLE WEBMASTER TOOLS AND FUNCTIONALITY

  • GOOGLE SITEMAPS, HOW TO CREATE AND SUBMIT AN XML SITEMAP

  •  WEBSITE GEOGRAPHIC TARGETING

  • CARRYING OUT A SIMPLE WEBSITE ‘HEALTH CHECK’ USING GOOGLE ANALYTICS

  •  HOW GOOGLE ANALYTICS CAN FINE TUNE YOUR SEO AND PPC CAMPAIGNS

  • UNDERSTANDING YOUR WEBSITE TRAFFIC SOURCES

  •  UTILISING THE GOOGLE TOOLBAR

Google SEO Tips

  • OVERCOMING GOOGLE INDEXING PROBLEMS

  • HOW TO UTILISE GOOGLE PLACES AND LOCAL SEARCH

  • HOW ONLINE CITATIONS BENEFIT GOOGLE LOCAL LISTINGS

  •  UTILISING GOOGLE ADVANCED SEARCH OPERATORS TO FIND POTENTIAL LINK PARTNERS

  • REMOVING UNWANTED CONTENT FROM THE GOOGLE INDEX

Off-Page Optimisation Techniques

  • WHAT ARE BACKLINKS?

  • WHY BACKLINKS ARE IMPORTANT?

  • HOW TO GET BACKLINKS?

  • DIFFERENCE BETWEEN DO-FOLLOW AND NO-FOLLOW BACKLINKS

  • WHAT IS GOOGLE PAGE RANK?

  • HOW TO INCREASE PAGE RANK?

  •   SEARCH ENGINE SUBMISSIONS

  •   DIRECTORY SUBMISSIONS

  • ARTICLE WRITING AND SUBMISSIONS

  • PRESS RELEASE WRITING AND SUBMISSIONS

  • BLOG POSTING AND COMMENT WRITING

  • CLASSIFIEDS POSTING

  •  FORUM POSTING

  • BUSINESS LISTING

  • SOCIAL BOOKMARKING

  • SOCIAL NETWORKING

  • RSS FEEDS